What’s Your Hook? [The Basics]
Find out why having a ‘hook’ can help you get journalists’ attention as well as how to discover yours.
read more »How to Make a Press Kit for Your Improv Group [The Basics]
Shaun Landry provides a step-by-step guide to making a complete press kit for your improv comedy show. Includes a sample PDF
read more »The Media Release. Have One. [The Basics]
Shaun Landry explains how a well-crafted traditional media release brings consistency and professionalism to your comedy show.
read more »About the Site
Marketing Comedy is an unfunny look at the tools and methods used to promote and advertise the ever-growing spectrum of comedic ventures – from stand-up to sketch, from improv to online video, from TV to feature films and beyond – all to help struggling comedians find and grow their audience.
Kevin McShane (Editor) is a designer (by trade), improviser (by hobby), and marketer (by necessity). He has over a decade’s worth of experience working in marketing, branding, and PR for clients ranging from DreamWorks Studios to Homeboy Salsa. He is occasionally funny.