All new for 2011!
Improv Promo 101 returns to the Los Angeles Improv Comedy Festival Sunday, June 12th 10am-Noon Join Kevin for an updated look at the latest tools for successfully marketing your improv show.
You’ve got a fantastic show full of truly gifted, funny, and visionary improvisers, yet there’s often more people onstage than in your audience. Why? Because you’re not marketing your show properly – if at all.
In this inspiring, interactive workshop, improviser and marketer Kevin McShane shares his tips, tactics, and outspoken opinions on how to effectively market your improv show to the general public. Mixing lecture, Q&A, and real world case studies, Kevin will help you put more butts in the seats and finally start drawing the audiences you deserve.
NOTE: This is a lecture/discussion workshop. No scenework.
Curriculum includes:
- Lecture
- The 5 Steps in Promoting Your Show (Step 1: Don’t Suck)
- The 5 Things You Need to Start Promoting
- Basic Branding for Improv Groups (Key Art, Press Photo, Logo Design, etc.)
- Courting Old Media (or Whoring Yourself for Reviews)
- Online and Social Media (Facebook, Twitter, etc.)
- Guerilla Tactics (or Whatever Works)
- Q&A
- Group Discussion
- An interactive development session where we discuss your show
Every improviser in the country should take this workshop. If you have ever wanted to know how to reach and inform the general public in your market about improv, talk to Kevin McShane.
- Brian O’Connell
Extra Strength
Kevin McShane’s workshop is brilliant. Covering everything from branding to media relations, it’s loaded with pointed, pragmatic, and useful advice from experienced experts in the field of promotion. Kevin’s first-hand knowledge and entertaining speaking style make the workshop fun, and his no-nonsense attitude toward promotion that WORKS makes the workshop worth every penny.
- Misty Lee
McShane’s workshop was an eye-opener. Everything he had to say was valuable, from confirming things I already suspected about how to use social media effectively, to making what can be the most daunting aspect of performing – promoting your show – accessible. He gives you a starting point, a reboot point, and a sensible plan to how to market your team.
- John Conroy
Rohan Will Answer
This was absolutely the best workshop i have ever taken. I wish that everyone in my group had taken this. It laid out everything that needs to be done and gave me the confidence that it CAN be done.
- Shane Salk
Knights of Comedy
Don’t delay. Sign up for Improv Promo 101 today and start drawing the audiences you deserve tomorrow.
